1.            Honesty: Honesty is the only policy
2.            Social Welfare: We reckon business first as the source of service to the nation and then as a source for financial rewards
3.            Excellence: Excellence cannot be acquired through shortcuts
4.            Cleanliness: Cleanliness is half of our faith. Neat and clean environment enhances the productivity and image of the country.
5.            Responsibility: No one but we are responsible for our good or bad